Site icon Krishna Rao

Hi, I’m Krishna.

In school, I used to get C’s in my craft class. But, as it turned out, I was simply using the wrong tools. Years later, I performed better when I put pen to paper to craft stories instead of origami.

Since then, I have served readers by writing long-form feature stories. I have scripted factual television shows for viewers curious about the world. And I have helped brands connect with customers by helping them strategise their campaigns and crafting stories in various formats – short-form videos, social media posts, blog posts, and whitepapers.

Over the past 17 years, I have worked with media companies like BBC Worldwide Studios (Singapore), Conde Nast, National Geographic Channel, Discovery Channel, History Channel and DNA. In addition, I have conceptualised scripted and directed campaigns for brands like Pernod Ricard, Accenture, Oppo, Tata Motors, Tecno, Genpact, and AFCONS, among others.

Along the way, I have developed a specialisation in interviewing, writing, copy editing, developing content strategies, and building presentations. I also have an understanding of graphic design, film direction, and post-production.

I’d love to talk to you about content strategy, story building, the science of brewing coffee, Buddhism, and my favourite Star Wars character.

Just don’t ask me anything about origami!

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